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Growth Hacking

Discover how growth hacking can accelerate your business growth with scientific experiments that transform marketing and sales into real results

May 30, 2020 · Josué Gomes

Growth Hacking

If you are not yet using GROWTH HACKING in your company, you are probably leaving money on the table.

I truly believe that within a few years, the only companies that will survive are those that master the scientific process in their sales and marketing departments.

If you still do not know what growth hacking or the scientific process is, I will explain with examples:

Do you know exactly how much each customer who places an order with your company is costing you?

Do you know exactly how much each customer impacts your company's revenue over the course of a year?

Do you know how many leads you need to close a sale?

What is the average user retention rate over a given month?

Or which customer “cohort” has delivered the most value to you today?

These and thousands of other questions arise every day here at StartSe, and we pursue the answers using what we call “experiments”.

These experiments are managed through a department within our company called Growth Marketing, where a team of specialists validates dozens of hypotheses every month, with the sole purpose of accelerating our business growth.

According to the Growth Hacking methodology, the more conclusive experiments you generate in the shortest amount of time, the greater the likelihood of achieving rapid growth.

And the results have consistently outperformed the average, dramatically improving our conversion rates in sales, customer acquisition, and retention.

 

Source: Startse