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Insights on technology and innovation
AI, metaverse, virtual reality, digital marketing and the future of business.
Inteligência Artificial
How to Evaluate an AI: the One That Impresses Is Not the One That Gets It Right
Two models from the same lab were tested this week. The smaller one won the work benchmark — by presenting better, not by being more correct: the objective check came in at 20% versus 19%. And it scores negative on knowledge, getting more wrong than right. What that teaches about choosing AI for your company.
July 31, 2026
Inteligência Artificial
The Price of AI Fell 80% in Three Weeks — and What That Changes in Your Company
On 30 July 2026 OpenAI cut the price of GPT-5.6 Luna by 80%, three weeks after launch. But the top model did not drop a cent — and that difference is what changes your company's decision.
July 30, 2026
Inteligência Artificial
A Free, Open AI Model: What It Actually Costs to Run in Your Company
Moonshot AI released the Kimi K3 weights for free — 2.88 trillion parameters, commercial licence. The headlines said any company can now run frontier AI on its own server. The real math: about 6,060 GB of VRAM, eight H100s minimum, and US$ 25,000 a month.
July 29, 2026
The Impact of AI on Hollywood
The SAG-AFTRA deal ratified with 91.4%, the end of Sora in April 2026, and the human authorship rule upheld by the US Supreme Court. What three years of AI actually changed in film — and what it means for your company's video.
July 28, 2026
Entrepreneurship
If Your Business Stops When You Take a Vacation, the Bottleneck Is You
Owner dependency is cited among the factors that limit small business survival. See how to tell whether your business depends too much on you, and the practical path out — without losing control.
July 26, 2026
Technology
Careful Putting AI on Your WhatsApp: Meta's New Rule Can Block Your Number
Since 2026, Meta bans generic 'ChatGPT on WhatsApp' chatbots on the business platform — and allows only purpose-specific bots (support, booking, orders). Understand the rule, why it exists, and how to use AI on WhatsApp without risk.
July 24, 2026
Technology
Visa, Mastercard and Google Built a Way for AI to Pay on Its Own. What Changes for Your Business?
In July 2026, the payment giants launched x402: a standard that lets AI agents buy and pay without typing a card. Understand what it is, why it's still early — and why your website needs to be legible to a machine that buys.
July 24, 2026
Technology
Google Started Doing Things for You — Not Just Showing Links. What Changes for Your Business?
Google connected Canva, Instacart and YouTube Music to its AI search mode: search now executes tasks, not just answers. Understand the deeper shift — from "finding links" to "solving inside search" — and what it means for being found.
July 24, 2026
Technology
Gemini Notebook: Google's AI That Reads Your Documents and Now Does Your Math
Gemini Notebook is the new name for NotebookLM: an AI that answers questions based only on your documents, citing where it got each answer. In July 2026 it gained a cloud computer that runs calculations. See what it does in a business, what's free, and the caution about your data.
July 24, 2026
Technology
How Much Does AI Cost for Your Business in 2026 (and Why 'Unlimited for $20' Is a Myth)
Using AI on your own costs around $20 a month; putting AI to work in the business is usage-based billing, and the spend on the AI itself is usually small. See where the money really goes, what's a myth, and when it's worth it.
July 23, 2026
Technology
AI That Improves Itself: What Really Happened in the 8-Day Experiment
Recursive self-improvement is when an AI system rewrites its own inner workings to become better without human assistance. Weco published the first documented case: in 8 days, the system surpassed two years of manual tuning. Here is what happened, what did not happen, and what this changes in practice.
July 22, 2026
Technology
ChatGPT Sites: AI Now Creates and Publishes Websites on Its Own. Does It Replace Your Website?
ChatGPT Sites is OpenAI's website builder, in public beta since July 9, 2026: you describe the page in chat and the AI generates, hosts, and publishes it. See what it does well, its documented limitations, and when it is not a replacement for a company's website.
July 22, 2026